Q1. What is Japan Pure Chemical's business? Q2. What parts of electronic components use JPC products? Q3. Among all the types of plating applications, why does JPC focus on electronic components? Japan Pure Chemical specializes in precious metal plating chemicals used for contacts and connections of components in electronic devices. PCs, cell phones, and other electronic devices are made of many electronic components, and if there are any problems in the connections among these components, the devices will not function. Thus, our products are essential for electronic components. For more information, please refer to the "Business Activities" page in the "Corporate Information" section. For instance, they are used for "the connector of cell phone for the battery charger", "contact button of battery charger", "wire bonding of semiconductor" etc. They are also used for "the substrate of cell phone" or for "the package of motherboard of PC on which semiconductor is mounted". Precious metal plating began with decorative plating, but the decorative field requires plating of individual art works, and it is an area in which product specifications can be vague. Since its foundation, Japan Pure Chemical considered electronic devices, which have clearer specifications than art works, as a more promising field and has engaged in development and marketing with focusing electronics field. Even a company without a foothold in the art and decorative plating fields can gain recognition and trust in the electronics industry, which has served as Japan Pure Chemical's business backbone by supplying plating solutions which facilitate stable chemical composition that make excellent plating film properties. To do this, it is necessary to view plating not as an art, but in terms of chemical reactions. Japan Pure Chemical has been an industry leader in introducing the latest analysis equipment and making bold changes in plating chemistry. This type of scientific reform has been extremely effective when we work with semiconductor manufacturers. There are very few technical personnel in semiconductor manufacturing companies with plating experience, and unless we explain our products using physics and chemistry terminology, they do not understand. Chemical and physical analysis of plating not only leads to sales of our products, it is also essential for stable operations. The number of skilled plating workers in Japan is declining, and many plating plants are being shifted from Japan to Southeast Asia. Preparing manuals that enable users to respond to problems even without skilled plating workers requires an understanding of the chemical analysis of plating solutions and correction of the proper chemical composition. For these reasons, Japan Pure Chemical will continue to focus on the electronics industry based on physical and chemical analyses of plating.