Maintain the confidence to support the foundations for
development in the electronics industry and an awareness of
our social mission as a global company.

Gain customer confidence and trust by continuously
undertaking the challenges of new products, technologies,
and markets and through timely responses to market needs.
Build customer satisfaction by accepting challenges and
through speed.
CS by CS (Customers Satisfaction by Challenge & Speed)

Achieve mutually-beneficial relationships with local
communities through environmental preservation and safety
management.

Observe corporate conduct guidelines in good faith and
fulfill our corporate social responsibilities.

Significantly contribute to environmental preservation
throughout society with outstanding concepts based on the
Company’s proprietary technology related to precious metal
plating nurtured by the Company since our establishment.

Further heighten the Company’s social status by obtaining
international certifications, sharpen our competitive edge
and strive for global expansion.

Enhance the attractiveness of the Company and our products
by adding an objective assessment in view of customer
satisfaction and environment to its distinctive “highly
advanced expertise,” of which we are proud, and executing
three promises—constant improvement, prevention of
environmental pollution and legal compliance.

Each of the employees should understand the Company’s
system to acquire management viewpoints such as
the following:
What kind of companies can contribute to society?
What kind of companies can maintain sustainable growth?

l Strive to improve operational efficiency without being
satisfied with the status quo:
Standardize previously unorganized know-how by
reorganizing operational processes.
Introduce the concept of target management, which means a
framework for establishing quality and environment-related
goals/targets and reviewing them,
carry out regular inspections on operations.